The Short Answer
For most Pune and Maharashtra SMEs: Azure wins if you use Microsoft 365 and Windows Server. AWS wins if you need the widest service catalogue, lowest-cost compute, or are building cloud-native applications. Many businesses run both, JSN Techmark is authorised on both platforms.
Pricing in India: Azure vs AWS 2026
Both platforms have datacentres in India (Pune/Mumbai for Azure; Mumbai/Hyderabad for AWS). Data residency is no longer an issue for most Indian workloads.
- Compute: AWS EC2 is slightly lower for general-purpose Linux workloads. Azure is competitive on Windows Server VMs due to Hybrid Benefit discounts (up to 85%).
- Storage: AWS S3 pricing is typically lower than Azure Blob for object storage. Both offer tiered archival.
- Microsoft workloads: Azure SQL Managed Instance and Azure Virtual Desktop are significantly cheaper than equivalent AWS services for SQL and Windows desktop workloads.
Microsoft 365 Integration, Azure Wins
If your business uses Microsoft 365, Azure has a clear and decisive advantage:
- Microsoft Entra ID (formerly Azure AD) is the identity backbone of M365, Azure integration is native
- Azure Virtual Desktop integrates directly with Microsoft licences via Hybrid Benefit
- Microsoft Defender for Cloud covers both Azure and on-premises workloads
- Azure Hybrid Benefit saves 40 to 85% on Windows Server and SQL Server in Azure
AWS Strengths for Indian Businesses
- Broadest service catalogue: 200+ services. AWS generally releases new services faster than Azure.
- Startup environment: AWS Activate programme provides credits for startups. Better credits programme overall.
- Container and Kubernetes: AWS EKS has a longer track record for complex Kubernetes deployments.
- Marketplace: AWS Marketplace has more third-party software and ISV integrations for niche use cases.
DPDPA Compliance and Data Residency
Both Azure and AWS support Indian data residency for DPDPA compliance. Azure has a slight edge with its extensive compliance documentation and built-in compliance tooling in the Microsoft Purview portal.
Our Recommendation by Workload Type
- ✅ Choose Azure: Microsoft 365 hybrid, Windows Server lift-and-shift, SQL Server, Azure Virtual Desktop, SharePoint and Teams backend workloads
- ✅ Choose AWS: Linux workloads, e-commerce platforms, cloud-native applications, data lakes (S3), containerised microservices, IoT
- ✅ Consider both: Large enterprises running mixed workloads, disaster recovery to a secondary cloud, or multi-cloud resilience strategies
Free Cloud Assessment for Pune Businesses
The best way to choose is a workload-by-workload assessment. JSN Techmark's free cloud readiness assessment reviews your current infrastructure and provides a cost comparison across Azure and AWS, at no cost.
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